Brands & retailers we worked with
Most international brands underestimate how relationship-driven the Czech retail market really is.
The difference between entering the market in 6 months or 3 years is usually one thing: the right local connections.
For international consumer electronics brands that want to enter Czech retail faster — and avoid costly market entry mistakes.
You need a local strategy for retail, distribution and first commercial traction — and you don't want to spend two years finding out what works.
But retail growth is slow and your brand is not getting the shelf space or attention it should.
You want to shorten the path to key retail chains — Alza, Datart, T-Mobile — and avoid expensive trial-and-error.
You need market education, retail readiness and execution support from day one. Someone who has done it before.
This is typically relevant if:
International brands often underestimate how much Czech retail depends on local distributor relationships, category credibility and in-store execution. A strong product is not enough. The market rewards brands that understand how Czech retail actually works — and are patient enough to build it right.
2015: zero brand recognition, zero distribution, zero retail presence. The goal: build a premium accessories brand from scratch in a price-sensitive market.
One focused distribution partner, disciplined retail expansion across all major Czech chains and consistent premium positioning.
REIM Consulting specialises in helping global technology brands enter and grow in the Czech consumer electronics market. We stay until the system works — distribution set up, retail covered, sales teams trained.
Our speciality: building new categories in retail and distribution from zero.
Market entry is rarely about product quality. It is usually about distribution, relationships and retail execution.
Before founding REIM Consulting, Tomáš spent more than 20 years in the consumer electronics industry. His experience includes building retail networks, launching new technology brands in Czech retail, and delivering product and sales training programs for major device portfolios including Apple and Nokia.
Full profile → tomashampl.czStart with a 30-minute intro call — no commitment, no pitch deck. Just a direct conversation about your situation and whether we can help.
Major chains such as Alza, Datart, CZC or T-Mobile require strong distribution partnerships, category credibility and local retail knowledge. Without an established local partner, the process can take years. With the right relationships, it can take months.
In most cases yes. The Czech market is relationship-driven and access to retail networks typically goes through established distributors. Choosing the right one — and structuring the partnership correctly — is one of the most critical decisions in market entry.
We help international technology brands navigate Czech consumer electronics retail, build distributor relationships and accelerate market entry. We stay until the system works — then hand it over.
With the right strategy and partnerships in place, initial retail presence can be achieved within 3–6 months. Building a sustainable market position typically takes 12–24 months of consistent execution.